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Separating the niches

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by Apurvaa
by Gannon
I am creating a site to help buy property quickly from people who want to get rid of them. e.g. Divorcing/Separation, emigration, reluctant landlords, inheritance etc.

I have been using the Wordtracker tool to analyse my keyword niches but the only things I have found have been "quick house sale uk" or "sell house fast uk" or similar.

The niches as I have described in the first paragraph don't seem to exist but I keep being told that I have to segmentise my site.

I was wondering if anyone could think of any strategies that I could use for applying segments to my site.

Thanks

Colin
by YellowButterfly85
Quote:
Originally Posted by clarcombe
I am creating a site to help buy property quickly from people who want to get rid of them. e.g. Divorcing/Separation, emigration, reluctant landlords, inheritance etc.

I have been using the Wordtracker tool to analyse my keyword niches but the only things I have found have been "quick house sale uk" or "sell house fast uk" or similar.

The niches as I have described in the first paragraph don't seem to exist but I keep being told that I have to segmentise my site.

I was wondering if anyone could think of any strategies that I could use for applying segments to my site.

Thanks

Colin


That is a tough industry to segment your site into. I mean the segment is pretty broad and I would recommend you to make it very simple what you target.

"quick house sale uk" or keywords related to this keyword should do the job for you, but I would suggest you to keep you SEO activities open for some time. Try targeting keywords with broader niche like "house sale uk", just give it a try. It will help you analyze the statistics stating from where your targeted traffic is coming. Based on the conversion you can decide the keywords you would want to target.

Summing it up, target broader segments of keywords till the time you have enough statistical data to make your final list of keywords to be targeted. Also would define the segment for your website in the process. All the best!
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