I am creating a site to help buy property quickly from people who want to get rid of them. e.g. Divorcing/Separation, emigration, reluctant landlords, inheritance etc.
I have been using the Wordtracker tool to analyse my keyword niches but the only things I have found have been "quick house sale uk" or "sell house fast uk" or similar.
The niches as I have described in the first paragraph don't seem to exist but I keep being told that I have to segmentise my site.
I was wondering if anyone could think of any strategies that I could use for applying segments to my site.